Ethique
This was such a fun (and very messy) project that involved a lot of drip shots and plenty of texture. These images were created for the release of the new Ethique packaging and bar shapes, the brief required plenty of sensual elements be brought into the images through suds, bubbles and ingredients. I worked on the project in three parts, firstly product shots on coloured backdrops for the website, then a set of ingredient shots showing the hero ingredient of each of the products and then finally some group shots showcasing the shapes of the new bars. I used mostly hard lighting creating beautiful shadows especially on the group bar shots. These images have been used on the Ethique website, social media and in retail displays.
We have the ideas, creativity and expertise to help you do just that.
Let's Talk